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Sustainable future

FAMILJEN AJO

raw materials  /  food  /  well-being

We aim to make the world a little better day by day and contribute to the change of our consumption of natural resources. We are a young company with old traditions.

Business idea

We want to do something good in the world and participate in driving change for the better through entrepreneurship. We take an active role in smarter use of our renewable raw materials, find circular ways to use them and create new products through a combination of the measures. We want to create sustainable living environments and help people to a state of well-being by learning about their own needs for nutrition and life balance.

Vision & mission towards a sustainable future

Vision

We envision a world in balance, where people and nature are doing well without consuming themselves or the resources. We believe that we can achieve a state where all products are produced from renewable raw materials one day, that the entire raw material and all its side streams are used and that the possible remains of the processes can be used circularly. We believe in the adage ”you are what you eat” and that well-being is something that comes from within.

Mission

Our role is to take part in early stage companies, finding their sweet-spot and building their structures for industrial scaling (from pre seed to B/C round). At the same time, we have an eternal perspective in everything we do.

FAMILJEN AJO

OUR BUSINESS AREAS

FOOD

We are active owners in companies with ground-breaking ideas, new raw materials, process methods and business models.

Our focus within the food area is on products from the forest, agriculture and aquaculture with sustainability at the core of the idea. We aim to build strong connections between the companies that we are involved in and thus promote utilizing our ecosystem to can drive multiple benefits and value creation

RAW MATERIALS

We are convinced that all natural resources can be used smarter than what humanity has done so far. We are therefore actively involved in aquaculture, agriculture and forestry in order to participate and influence the transition. We also see great opportunities in all kind of indoor farming” och “Our long-term ambition is to find, develop and run businesses that build added value from environmentally neutral or -positive raw materials, farmed entirely on the terms of the nature if carried out in open environments or farmed in closed, fully circular, indoor systems

WELL-BEING

For us, well-being is about finding balance in life, zest for life and strength. Our companies in the well-being area have a focus on learning, guiding and coaching. We believe that the power is within all of us and that the diet has a big impact on how we feel and succeed. We are convinced that all development begins with an insight about our individual needs. Therefore, we build the fundaments to this work on mindfulness and biohacking.

”We aim to make the world a little better day by day and contribute to the change of our consumption of natural resources. We are a young company with old traditions”

news from FAMILJEN AJO

Seaweed & Friends launches new functional food concept!

Seaweed & Friends launches new functional food concept!

People are looking for easy and convenient ways to live a little healthier. They want an easy way out with good results. When our founder lived in Asia, he learned an ancient food tradition, a secret from the East. Seaweed is a natural ingredient with many health benefits. Now we want to make this superfood available so everyone can experience the power of seaweed.

Read more here: seaweedbars.com

Kobb is divided into two operations – creating a focus in cultivation and production

Kobb is divided into two operations – creating a focus in cultivation and production

The Swedish impact and foodtech company Kobb conducts climate-positive commercial seaweed farming under the conditions of the sea, based on the Swedish west coast. The company has also established its own production of seaweed products in Glommen, Halland.With new permits for cultivation in the Hakefjord and launched product on the market, the company’s potential increases in both seaweed cultivation and further processing and production of seaweed products. To create focus, the company is now divided into two operations – cultivation and production.

Read more here: kobb.nu